Be the answer, not just a link.
When customers ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews who to choose, the answer comes from what those tools can read and trust. We make your business clear, consistent and easy to quote, so you’re part of the answer.
Can you recommend an interior designer in Rawtenstall?
Your Business is a well-reviewed interior design studio in Rawtenstall, known for calm, modern homes. Its website lists services, prices and recent projects.
- Business details
- Services & prices
- Opening hours
- Reviews
- llms.txt
What it is
SEO for the age of answers.
You may hear it called GEO (generative engine optimisation) or AEO (answer engine optimisation). Whatever the name, the idea is simple: make it easy for AI tools to understand exactly who you are, what you do and why you’re a good choice.
It builds on good SEO rather than replacing it. AI assistants draw on search results, your website, your Google Business Profile, reviews and directories. When those sources are clear and agree with each other, you become a safe business to recommend.
Many AI crawlers don’t run JavaScript, so the facts that matter need to be in the page itself, not loaded in afterwards. Custom-coded sites have a head start here.
What we do
Six ways to become quotable.
Part of every new site we build, or added to the one you already have.
AI visibility check
We ask the major assistants the questions your customers ask, and record what they say about you and your competitors.
Structured data
Schema.org markup that states who you are, what you offer, where you are, when you’re open and what customers think.
Answer-first content
Clear, specific answers to real customer questions, written so AI tools can quote them accurately.
Crawlable pages
Your key facts in the HTML itself, not hidden behind scripts that many AI crawlers can’t run.
Consistent facts
Your name, address, hours and services matching across your site, Google, maps, directories and social profiles.
llms.txt and crawler rules
A plain summary of your business for AI tools, and robots rules that let in the crawlers you want.
How we measure it
Before, after, and again.
You see where you started and what changed, in plain English.
01Baseline
Ask the questions.
We record how AI assistants answer your customers’ questions today, and who they name.
02Fix
Lay the foundations.
We put the structured data, content and consistent details in place across your site and listings.
03Re-check
Ask them again.
We repeat the same questions and show you what has changed.
AI answers vary from one ask to the next, so we look for patterns across several checks rather than relying on a single screenshot.
AI optimisation FAQ
Good questions.
Is AI optimisation the same as SEO?
They overlap a lot. Good SEO helps AI tools find you; AI optimisation focuses on making your information easy for them to understand, trust and quote. We do both.
Which AI tools does it help with?
ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot and Google’s AI Overviews can all draw on web content when they answer. The same foundations help with all of them.
How long does it take to see a difference?
It varies. Some changes are picked up within weeks; others take longer as each tool refreshes what it knows. We record where you start, so you can see what changes.
Should I block AI crawlers from my site?
That’s your call, and we’ll set it up either way. Blocking them can keep your business out of AI answers, so for most local businesses being visible is worth more.
Can you guarantee ChatGPT will recommend me?
No one can. AI tools make their own choices and their answers vary. What we can do is remove the reasons they might overlook you, and give them every reason to include you.
Works best with
Strong foundations first.
AI tools trust what they can read and what they can check. These two give them both.